admin on November 28th, 2009

Surveys are important : Joe recently entered my office …with his newly created flyer in his hands: “What do you think ? … do you like it ? ”

- “Did you survey your customers BEFORE you created your flyer, just to find out what they REALLY want? ” – ” Oh no no – I know what my customers want …”

So this is the standard response which I’m confronted with for years … but let’s think about it for a little moment:

DO YOU REALLY KNOW WHAT YOUR CUSTOMERS WANT ??

If, yes IF you know this already, then you must have done some strange sort of a survey … either you’ve gotten lots of feedback from your customers, OR you have asked them what they think about your products ( and by the way, did you write it down somewhere ?? ) …

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